Product Platforms
OEM 1 to N Reference Library
These products are reference platforms for B2B development. Dimensions, weight, action, finish, hooks, and packaging are adjusted by market brief.
Hard Fishing Lures
Hard Fishing Lures
Injected hard bait platforms with custom color, rattle, lip, and hook options.
Rich In Submerged Pencil
Sinking pencil platform with magnetic balance and sound-light attraction for hard lure OEM color programs.
Rich In Gale Minnow
Suspending minnow series designed for stable swimming action, reflective finishes, and custom hook/logo options.
Rich In Rattle Minnow
Rattle minnow platform with reflective body finishes for brands needing proven hard bait models and color extensions.
Soft Polymer Baits
Soft Polymer Baits
PVC soft bait platforms with durometer, scent, salt, and color customization.
Rich In Rattle-Tail Worm
Soft worm bait with tail action and scent-ready material options for finesse and search programs.
Rich In Diamond Grub
Faceted soft bait design with loach-style movement, color effects, and scent customization for soft lure assortments.
Rich In Jointed Musky
Segmented soft swimbait with flexible joint movement and realistic visual finish for predator bait programs.
Rich In 3-Section Swimbait
Three-section swimbait platform with soft-hard movement cues for all-water-layer predator programs.
Rich In Lip-Loaded Soft Bait
Lip-loaded soft swim bait platform with fork-tail and T-tail variants for water displacement and fast scouting.
Rich In Sea Cucumber
Bionic sea cucumber soft lure range in small and large sizes for micro fish, bass, snakehead, and catfish channels.
Rich In Silk Snake
Multi-jointed soft bait with S-curve action and scent options for predator-triggering private label assortments.
Metal Jigs & Hooks
Metal Jigs & Hooks
Jig, VIB, spinnerbait, and metal lure programs for cover and open-water buyers.
Rich In 3-Hole VIB
Three-hole VIB lure with luminous and rattle options for vertical and cast-and-retrieve programs.
Rich In Spinnerbait Jig
Spinnerbait jig range for private label skirt, blade, hook, and packaging combinations.
Rich In Anti-Snag Jig
Anti-snag composite jig built around a water-deflecting structure for vegetation, brush, and obstacle zones.
Rich In Casting Plate
Long-casting iron plate lure with frog-style action cues for buyers building specialty metal lure assortments.
Rich In Bearded Jig
Bearded anti-snag jig platform for cover fishing, private label skirt colors, and hook configurations.
Fishing Rods
Fishing Rods
Carbon lure rod platforms with casting and spinning ranges.
Fishing Eyewear
Fishing Eyewear
Polarized outdoor eyewear for fishing and active outdoor channels.
Rich In Pro Polarizer
B2B polarized eyewear with HD lenses, stainless steel frame options, and carbon fiber temple construction for outdoor fishing programs.
Rich In TR90 Polarizer
TR90 sports eyewear for tournament and outdoor channels, built for impact resistance, UV protection, and lightweight private label programs.
ODM 0 to 1
Custom Development Checklist
Use this checklist when a buyer needs new lure geometry, action, material, balance, scent, coating, or target-species tuning.
Interactive Collections
Bait RFQ
Hard Bait RFQ Checklist
Brand logos can be laser-marked or offset-printed on validated hard bait bodies for private-label programs.
Custom weighting layouts tune casting distance, swimming action, sound, and stability for different water layers.
Physical balance can be tuned by target water temperature, retrieve depth, and desired pause behavior.
Three-spray, three-bake coating routes support standard paint, UV reflective finish, and saltwater corrosion-resistant film.
Hook and terminal tackle can be upgraded for buyer markets, anti-snag routes, and target species.
Soft Bait RFQ Checklist
Formula hardness and elasticity can be tuned for finesse action, durability, bite feel, and heavy-cover use.
Injected attractants can be matched to target fish behavior, deep-water bite windows, and regional preferences.
High-density salt can adjust sink rate, mouthfeel, and natural presentation without adding external hardware.
Existing soft bait geometry can scale from micro winter sizes to larger predator profiles while preserving tail action.
Belly slot depth, hook path, and body profile can be matched to Texas rig, drop shot, Ned rig, and heavy-cover use.
Bulk RFQ
Send Files and Specs
RICHIN responds with DFM feedback, MOQ guidance, tooling route, lead time, and B2B quote direction.